TLMODA

The Challenge

Increase the overall brand awareness of TLMODA, the organization supporting Toyota and Lexus's minority dealership owners.

Our Solution

Adwater-TMG developed a series of creative campaigns, designed to highlight the organization's members and improve overall brand awareness.

Heritage Month

Each year since 2021, we have developed video and social media campaigns that highlight and celebrate the cultures of TLMODA's member dealers. Whether by illuminating historic contributions to the auto industry, or sharing personal stories of TLMODA members, original content was created for five heritage months throughout the year, including Black History Month, Women's History Month, Asian American and Pacific Islander Heritage Month, Hispanic Heritage Month, and Native American Heritage Month.

Day of Service

To publicize the philanthropic and outreach efforts of TLMODA's member dealerships during their day of service events, TMG developed a national PR and social strategy. Original creative and social content was created in-house to highlight the organization's efforts.

Our Dealer Partners

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