Toyota
The Challenge
Integrate the Toyota brand into the 2-day Source 360 conference and create consumer experiences that will reinforce Toyota brand preference among African American millennials.
Our Solution
Adwater-TMG created the campaign “In rides since 1937, in rhymes since 1988,” which unfolded in three on-site activations, produced by TMG, including an interactive photo booth and simulated driving experience.
Our Dealer Partners
